About VP Solution

30 Years of Building Brands in the Specialty Marketplace.

We don't just consult; we execute. Getting brands like yours into Central Market, Wegmans, Vitamin Shoppe, and Target is what we do.

You’re the hero of this story. Our job is to be the guide that clears the path into brick-and-mortar so your brand can win.

Founder Spotlight

Bryan Bootka – Your Fractional VP of Marketing & Sales.

Bryan has spent three decades inside the specialty marketplace operating, selling, and leading teams for the very retailers you’re trying to reach.

  • Former President of Ultima Replenisher, leading the transformation that led to an acquisition.

  • Transitioned brands from regional plays to scalable national models.

  • Deep expertise in KeHE & UNFI distributor networks.

  • Former Director of Whole Body at Impact Natural (Acosta), leading teams calling on Whole Foods Market.

  • Hands-on operator who understands what it takes to win on the shelf and in the boardroom.

Value to you: Bryan develops tailored go-to-market strategies and custom roadmaps that optimize growth by selecting and orchestrating the right broker and distributor networks for your stage.

The Full Team Advantage

You don’t just get a consultant. You get a full sales engine.

Imagine a team working to get your product in front of the right retailers with the right programs, enabling profitable growth while you focus on leading your brand.

Our model is simple: you stay the hero of the brand story, protecting product, vision, and culture, while VP Solution operates as your guide and field team, handling the complexity of brokers, distributors, and retailer expectations.

  • Strategic account targeting and sequencing.
  • Broker management and accountability.
  • Program design that protects margin and cash.
  • Distributor alignment and replenishment planning.
  • On-going reporting so you always know what’s working.

What our team handles:

  • Retailer pitch preparation, meeting support, & execution

  • Category reviews, promotion planning, and submissions

  • Trade spend planning and guardrails

  • Channel-specific strategy

You stay focused on building a remarkable product and brand. We make sure the right buyers see it, understand it, and say yes.

Listen & Watch

Real conversations from inside the specialty marketplace.

Hear Bryan break down what’s actually working in brick-and-mortar today, from broker strategy and distributor realities to retailer expectations and margin math.

Use these episodes to sharpen your strategy, educate your team, and walk into buyer meetings more prepared than your competition.

Let us guide you through the challenges of brick-and-mortar.

If you’re ready for your brand to stop guessing and start executing a clear, profitable retail strategy, we’re ready to go to work.

No pressure, no long-term contracts—just a focused conversation on where you are, where you want to go, and the smartest way to get there.

VP Solution Expert Sales Strategy. Smarter Retail Growth.

Expert Strategy. Smarter Retail Growth.

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